Form & brand project
How could the brand of Husqvarna be developed if they were to design a combi drill for the consumer market?
2 weeks | Individual Project | Umeå Insitute of Design | 2022 Focus: Ergonomics & Brand identity
Brief
To analyze and design using the form language of an existing brand and learn to evaluate the ergonomics. As a personal goal I wanted to explore how the brand language could be developed to better fit the home environment.
Tools & methods
Brand analysis
Ergonomic analysis
Foam modeling
Photoshop
Ergonomic analysis
Foam modeling
Photoshop
Target user
The new generation of homeowners
Conscious about the environment, this user looks for products of high quality and appreciates the possibility to customize in order to only buy what they need. At the same time, aesthetics also play a role in their choice of product, even when buying functional tools.
Vision
Functional
- Possibility to upgrade the drill with changing needs and easy to repair.
- Durable materials and texturized surfaces, making scratches and other signs of usage less visible.
Form & Semantics
- Use shape, material and colors to show how it is used and highlight interaction points.
